You can hire someone to shoot your video. That's easy. What's harder, and what most small businesses don't know to ask for, is someone who tells you when your idea won't work. The production company model is straightforward: you bring a brief, they bring a camera, everyone goes home. The video gets made. Whether it accomplishes anything is, technically, not their problem. A creative partner operates from a different premise entirely: the work only succeeds if it does what you