Most clients want to talk about the interview. The spokesperson, the key message, the on-camera moment where someone says the right thing in the right way. That's the video, they think. Everything else is extra. That instinct is understandable and almost always wrong. The Part You Don't Notice (Until It's Gone) B-roll is the footage that lives underneath the story . The hands assembling the product. The kitchen at 6am before the restaurant opens. The trainer watching a client