You didn't lose them at the end. You lost them at the beginning . Most small business owners assume their video underperformed because it wasn't shared enough, or the algorithm worked against them, or people just don't have the attention span anymore. The real answer is simpler and harder to hear: the first three seconds didn't give anyone a reason to stay. This isn't about tricks. It's about understanding how people actually watch video in 2025, and building your content aro